REPRESENTASI GAYA POLITIK OPORTUNIS MELALUI KOMUNIKASI POLITIK PRABOWO SUBIANTO

Abstract

Political communication carries political meanings and significant implications such as representation of power and conflict resolution. Leadership is crucial for the effectiveness of political strategies. This research adopts a qualitative approach with a case study and adopts Charles Sanders Peirce's semiotic theory. The focus of this study is to explore how the Prabowo-Gibran pair uses icons, indexes, and symbols in their political communication. The research findings indicate that Prabowo-Gibran employ various opportunistic political communication strategies to build a positive image and gain public support. These strategies include leveraging religious and cultural symbols to appeal to the hearts of Muslims, emphasizing humanitarian and peace issues, seizing strategic moments, and building a positive image as caring, wise, and nationalist leaders, capable of garnering support from various segments of society. Recommendations for Prabowo-Gibran include consistent use of national symbols, active involvement in humanitarian activities, effective utilization of social media, regular strategy evaluation, and transparency in peace efforts to strengthen their image and credibility.