PERAN MEDIA SOSIAL INSTAGRAM @BPBDPROVINSISUMUT DAN @INFOBMKGSUMUT DALAM PENYEBARAN INFORMASI BENCANA BANJIR DI SUMATERA UTARA
DOI:
https://doi.org/10.23969/linimasa.v9i1.40810Keywords:
Crisis Communication, Disaster Communication, Instagram, North SumateraAbstract
Flood disasters in North Sumatra Province show an increasing trend, both in terms of the frequency of occurrences and the magnitude of their impacts, thereby necessitating adaptive and responsive crisis communication strategies that address community needs. In this context, Instagram has become an important medium for disseminating disaster-related information to the public. This study aims to analyze the role of Instagram in the dissemination of flood disaster information in North Sumatra through a case study of the official accounts @bpbdprovinsisumut and @infobmkgsumut, using the perspectives of contemporary communication theory, crisis communication theory, and agenda-setting theory. The research employs a descriptive qualitative approach with content analysis techniques applied to posts and user interactions during the disaster period. The findings indicate a complementary division of roles: the @infobmkgsumut account is more dominant in the pre-disaster phase by delivering early warning information based on meteorological data, while the @bpbdprovinsisumut account focuses on the emergency response and post-disaster phases through evacuation information and the coordination of aid. The use of visual elements such as infographics and field documentation has proven effective in simplifying technical messages so they are easily understood by the public. However, the communication pattern applied remains predominantly one-way and institutional in nature, with limited emphasis on empathy and the narratives of victims’ experiences. In addition, the management of two-way interactions in the comment sections has not been optimally utilized as a channel for reporting residents’ emergency conditions. This study concludes that Instagram has evolved into a dynamic social space in disaster management, yet strengthening human-centered message framing strategies is still necessary.
Downloads
References
Baranowski, D. B., Flatau, M. K., Flatau, P. J., Karnawati, D., Barabasz, K., Labuz, M., Latos, B., Schmidt, J. M., Paski, J. A. I., & Marzuki. (2020). Social-media and newspaper reports reveal large-scale meteorological drivers of floods on Sumatra. Nature Communications, 11(1), 2503. https://doi.org/10.1038/s41467-020-16171-2
Erokhin, D., & Komendantova, N. (2024). Social media data for disaster risk management and research. International Journal of Disaster Risk Reduction, 114, 104980. https://doi.org/https://doi.org/10.1016/j.ijdr r.2024.104980
Guo, K., Guan, M., & Yan, H. (2023). Utilising social media data to evaluate urban flood impact in data scarce cities. International Journal of Disaster Risk Reduction, 93, 103780. https://doi.org/https://doi.org/10.1016/j.ijdrr.2023.103780
Jamaludin, I., Zahidi, I., Talei, A., & Lim, M. K. (2024). Semantic analysis of social network site data for flood mapping and assessment. Journal of Hydrology, 628, 130519. https://doi.org/https://doi.org/10.1016/j.jhydrol.2023.130519
Nasution, B. I., Saputra, F. M., Kurniawan, R., Ridwan, A. N., Fudholi, A., & Sumargo, B. (2022). Urban vulnerability to floods investigation in jakarta, Indonesia: A hybrid optimized fuzzy spatial clustering and news media analysis approach. International Journal of Disaster Risk Reduction, 83, 103407. https://doi.org/https://doi.org/10.1016/j.ijdr r.2022.103407
Ogie, R. I., James, S., Moore, A., Dilworth, T., Amirghasemi, M., & Whittaker, J. (2022). Social media use in disaster recovery: A systematic literature review. International Journal of Disaster Risk Reduction, 70, 102783. https://doi.org/https://doi.org/10.1016/j.ijdr r.2022.102783
Sugiyono. (2013). Metode Penelitian Kuanitatif Kualitatif dan R&D. ALFABETA, CV.
Yang, H., Song, H., Zhang, Y., Ma, E., & Yang, A. (2025). Communication modality, authenticity, and continuance usage intention of GenAI chatbots: A media richness theory perspective. Tourism Management, 112, 105273. https://doi.org/10.1016/j.tourman.2025.105273
