Saputri, S. L. (2026) “ From Key Opinion Leaders to Online Purchase Intention: The Mediating Role of Brand Awareness in Creative Services”, INNOVARES: Journal of Innovative Research in Management, 1(1), pp. 68–83. Available at: https://journal.unpas.ac.id/index.php/innovares/article/view/61409 (Accessed: 2 August 2026).