TRANSFORMASI BISNIS DIGITAL GENERASI MUDA DI ERA ARTIFICIAL INTELLIGENCE: PELUANG DAN TANTANGAN EKONOMI KREATIF HARMONIS
Keywords:
Artificial Intelligence, ekonomi kreatif, generasi muda, transformasi bisnis digital, transformasi digitalAbstract
Penelitian ini bertujuan menganalisis transformasi bisnis digital generasi muda pada era Artificial Intelligence dalam pengembangan ekonomi kreatif yang harmonis. Penelitian menggunakan pendekatan kualitatif dengan metode studi kepustakaan (library research) melalui analisis 43 literatur yang terdiri atas jurnal ilmiah, buku akademik, laporan lembaga internasional, dan publikasi resmi terkait transformasi digital, Artificial Intelligence, ekonomi kreatif, dan generasi muda. Teknik analisis data dilakukan secara deskriptif-kualitatif dan analisis tematik. Hasil penelitian menunjukkan bahwa transformasi bisnis digital berbasis Artificial Intelligence memberikan peluang berupa inovasi model bisnis digital, efisiensi operasional, pengembangan konten kreatif, perluasan akses pasar, dan penguatan kewirausahaan digital generasi muda. Namun, perkembangan tersebut juga menghadirkan tantangan berupa literasi digital, etika penggunaan AI, keamanan data, kesenjangan akses teknologi, dan kesiapan sumber daya manusia. Penelitian ini menegaskan bahwa pengembangan ekonomi kreatif yang harmonis memerlukan integrasi inovasi teknologi, penguatan kompetensi digital, dan keberlanjutan sosial secara seimbang.
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