SELF IMAGE CONGRUITY AND CUSTOMER PERCEIVED SQ ON IMPACT SATISFACTION ON REPURCHASE INTENTION
AbstractThe purpose of this research is to find out how the effect of Self Image Congruity and Customer Perceived Service Quality on Customer satisfaction has an impact on Repurchase Intention. In this study, the author took the object on the product at Alisha Fancy Shop. Based on the calculations performed, the sample used in this study amounted to 100 respondent. Analysis is carried out by the path analysis method. To clarify the variables studied, from what was formulated in the description above, that the subject matter under study is Self Image Congruity (X1), Customer Perceived Service Quality (X2), Customer satisfaction (Y), and Repurchase Intention (Z). From the results, there is a study which found that the Self Image Congruity and Customer Perceived Service Quality variables simultaneously have a significant effect on Customer satisfaction; partially the Self Image Congruity and Customer Perceived Service Quality variables have a significant effect on Customer satisfaction with a positive direction. In addition, the Self Image Congruity, Customer Perceived Service Quality, and Customer satisfaction variables also have an influence on Repurchase Intention simultaneously; partially the Self Image Congruity and Customer satisfaction variables have a significant effect on Repurchase Intention in a positive direction, while the Customer Perceived Service Quality variable is not significant effect on Repurchase Intention. Indirectly the Self Image Congruity variable and the Customer Perceived Service Quality have an influence with a positive direction towards Repurchase Intention.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors should not withdraw their submitted papers because the withdrawal wastes voluntary works devoted by an associate editor and reviewers. But, we accept the withdrawal of a submitted paper if authors have unavoidable reasons. In the event that a manuscript is to be withdrawn from submission to Sampurasun Journal, a letter must be sent to the editorial office requesting withdrawal by e-mail (email@example.com) with its scanned PDF file, before the notification of acceptance for publication.
The withdraw request letter must include the following information. Paper ID, Paper title, Authors names, Reason why the paper must be withdrawn, and Date and signatures of all the authors (or signature of the contact author).
If only the contact author signs the letter, he/she must obtain the agreement of the withdrawal from all the other authors and the letter must include the description that all the other authors agreed the withdrawal. The journal will not withdraw a manuscript from peer review until such a letter has been received. Authors must not assume their manuscript has been withdrawn until they have received appropriate notification from the editorial office. Withdrawal of a manuscript subsequent to acceptance for publication will only be granted in the most exceptional of circumstances.
After the paper is accepted for publication, the withdrawal is not permitted in principle. The authors must always pay the charge even if the withdrawal is permitted. Any request of withdrawal that does not follow the above procedure is treated as invalid. If illegal submission, e.g., plagiarized or duplicate submission, is found for a paper, the withdrawal of the paper will never be permitted and the authors will be punished based on the rule. It is not acceptable practice to withdraw a manuscript in the event of acceptance at another journal. This constitutes dual submission. The editorial office of the other journal will be notified of your actions. In such circumstances Sampurasun ISCH may chose to impose appropriate punitive action subject.
Author is not allowed to withdraw submitted manuscripts, because the withdrawal is waste of valuable resources that editors and referees spent a great deal of time processing submitted manuscript, money and works invested by the publisher. If author still requests withdrawal of his/her manuscript when the manuscript is still in the peer-reviewing process, author will be punished with paying $200 per manuscript, as withdrawal penalty to the publisher. However, it is unethical to withdraw a submitted manuscript from one journal if accepted by another journal. The withdrawal of manuscript after the manuscript is accepted for publication, author will be punished by paying US$500 per manuscript. Withdrawal of manuscript is only allowed after withdrawal penalty has been fully paid to the Publisher. If author don't agree to pay the penalty, the author and his/her affiliation will be blacklisted for publication in this journal. Even, his/her previously published articles will be removed from our online system.